Ju Ju Be | NEW Releases

 CHROMATICS : GRAPE CRUSH + RASPBERRY JAM

Make way for the new purple Chromatics colorway! Grape Crush combines the best of lavender fields and violets, fresh figs and wild berries, amethysts, twilight skies, and of course, crushed grapes. Lined with champagne and adorned with brushed silver hardware, this deep shade of heathered purple will royally capture your heart.

THE LINEUP

  • Be Light
  • The Bestie
  • Mini B.F.F.

Bright, bold, and packed with flavor, Raspberry Jam tastes like summer with its vibrant fuchsia hue. Not too sweet and not too tart, this delicious jewel-toned solid bursts with vine ripened freshness. Champagne lining and brushed silver hardware compliment the rich magenta solid ensuring you’ll want to add a dollop of Raspberry Jam to every outfit! 

THE LINEUP

  • Be Set
  • Be Quick
  • The Bestie
  • Mini B.F.F.

 

Next up...

DONUTELLA'S SWEET SHOP 2.0

Sprinkled with the sweetest of friends and sugary pastel treats, Donutella’s Sweet Shop 2.0 whips up another round of pinkness! Perhaps even sweeter than the original, this sugar-coated beauty is updated with collectible character zipper pulls, a frosted pink enamel logo plate, and dreamy Lilac lining! Plus, our perfectly pastel print only comes in bag styles not previously produced. The most popular tokidoki x JuJuBe collaboration to date, this re-imagined edition delivers the sugar rush you’re craving!

THE LINEUP

  • Zealous Backpack
  • Be Packed
  • Midi Backpack
  • Super Be+
  • Be Light+
  • The Bestie
  • Mini B.F.F.
  • Mini BRB
  • Mini Helix
  • Hipster
  • Be Dapper