Ju Ju Be | NEW Releases

Hello Summer! It’s time for a vacation with Hello Kitty™ x JuJuBe! 

This refreshing pale pink print layers all of Hello Kitty™’s favorite summer pastimes. Shells, sea stars, and underwater plants glow on top of the blush background of aloha flowers. Stripes made from tiny navy polka dots add another dimension of interest while highlighting beachy fun. Take a ride with Hello Kitty™ on a flamingo, on her yellow surfboard or in her matching beach cruiser, then relax with a good book while sipping something cool. Grab a pair of heart-shaped sunnies with Hello Kitty™ and her friend Joey and observe  the seafoam green lining sprinkled with sea birds, palm trees, hearts, and more!

Front and center features a woven surfboard logo in blue. Brushed silver hardware accented with cute zipper pulls shaped as a surfboard, heart-shaped sunglasses, and Hello Kitty™’s iconic bow add the perfect finishing touch! Summer will never end with this relaxing print!


  • Super Be
  • Be Quick
  • Be Set
  • Be Dapper
  • MiniBe
  • Mini BFF
  • Be Cool